Kylie Barbar
Colorado State University
Undergraduate Business Marketing Student
Skills
Brand Management
I possess a comprehensive skill set aimed at sculpting and safeguarding your brand’s identity. My proficiency lies in developing strategic brand initiatives that resonate with the target audience, ensuring a consistent and positive brand image across various touchpoints. From crafting compelling brand narratives to implementing cohesive visual elements, I bring a keen eye for detail and a strategic mindset to the table. I excel in conducting market research to understand consumer perceptions, enabling the formulation of targeted strategies that enhance brand loyalty and recognition. With a knack for identifying emerging trends and adapting strategies accordingly, I navigate the dynamic landscape of brand management with agility.
Digital Marketing
Familiarity with digital platforms, online advertising, social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), and other digital marketing techniques. Social media marketing is a forte, with expertise in crafting compelling content, managing platforms, and utilizing analytics for campaign optimization. Engaging audiences through targeted email marketing is another strength, supported by our skills in message creation, audience segmentation, and data analysis. With a blend of technical prowess, analytical acumen, creativity, and strategic insight, we are your partners in conquering the dynamic and ever-evolving online marketplace.
Team Collaboration
In the dynamic field of marketing, my prowess in team collaboration stands as a cornerstone for achieving shared objectives and fostering creativity. Adept at seamlessly integrating with cross-functional teams, I bring a collaborative spirit that fuels innovation and ensures the alignment of marketing efforts with broader organizational goals. Through effective communication and engagement, I create a collaborative environment where diverse perspectives converge to form comprehensive marketing strategies.
Profile
July 2021
Google Analytics Certification
Completed the Google Analytics Certification over the course of two days. Scored a 96 out of 100 on the analytics exam.
HootSuite Social Marketing Certification
Completed the HootSuite Social Marketing Certification in the highest percentile. Received an award recognizing my excellence.
March 2022
March 2023
Hubspot Inbound Marketing Certification
Completed the Hubspot Inbound Marketing Certification. Learned how to optimize a website.